The Tommy Gun

As of the 11th of December I have been appointed to the Board of Directors for the New Zealand Software Association.
Software New Zealand is New Zealand’s national software association with affiliations to and relationships with regional clusters and other ICT sector groups, organizations and associations. We also have cooperative relationships with NZ government and other country […]

The following are what I view as best practice for email marketing:

From=Trust, Subject=relevancy, Body=engagement – fail any of these three and your open rate will plummet
1 Picture is worth 100 words
Small targeted campaigns have on average 40% more open rate than big mail outs
Simple, clean and straight to the point
Sell the click through and let […]