Best Pratice for Email Marketing
The following are what I view as best practice for email marketing:
- From=Trust, Subject=relevancy, Body=engagement – fail any of these three and your open rate will plummet
- 1 Picture is worth 100 words
- Small targeted campaigns have on average 40% more open rate than big mail outs
- Simple, clean and straight to the point
- Sell the click through and let the website do the talking
- Newsletters should be like the front page of a magazine - sell the website content
- Opt out link on all emails
- Relevant content – don’t send just because you can
- Relevant images to the copy
- Track everything
- Post tracking – ie track your website in direct relation to your newsletters to make sure you are getting good ROI
- Disclaimer on all emails, ether the text or a link
- Subject lines that are relevant to the content of the email
Happy to take on any further comments and/or suggestions around this.