Everyone should have their own email address!!
In this day and age it makes sense that everyone that has regular access to a computer should have their own individual, completely personal email address. Why not, you can get them for free. Check out gmail for example, or even good old hot mail.
Why should everyone have their own email address??
Thought that would be obvious - being in digital marketing I want to market to the individual and also give the individual a chance to optin or out - In short if everyone has their own address they can subscribe to the newsletters they want and there is no confusion on how they got the newsletter!
So come on world get your own email addresses!!!