The Tommy Gun

Goodbye corporate brick wall. See ya later marketing spin doctors.

It’s hello to social media - the thing many write off as being “only for the young” - but is now being used by businesses to talk directly with customers.

Companies are now also reaping the rewards of engaging in the new media space where others have been criticised for spamming users with marketing guff.

And the main ingredient to the success? Humanisation.

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