Archive for the 'Brand' Category

Win a trip to Wellington!!
Wednesday, November 26th, 2008

Nice little clip:

Personal brand
Friday, April 20th, 2007

Here in NZ personal brand is a funny thing, were all to scared of being a tall poppy and happier to hind behind a company name, were in actual fact there is so much to gain from associating your individual name to a company, for example Mike Pero Mortgages or LV Martin, whether Mr Pero […]

Brand affects culture
Sunday, April 1st, 2007

Branding is not just for your clients/customers!
Strong brand affects the culture of any company!
Having staff buy into your brand is all about confidence in the company. It is important to make sure staff are proud to be associated with the company and what the brand stands for!
How to do this – this involves keeping the […]