Archive for the 'Email Marketing' Category

Everyone should have their own email address!!
Thursday, January 24th, 2008

In this day and age it makes sense that everyone that has regular access to a computer should have their own individual, completely personal email address. Why not, you can get them for free. Check out gmail for example, or even good old hot mail.
Why should everyone have their own email address??
Thought that would be […]

Best Pratice for Email Marketing
Saturday, December 15th, 2007

The following are what I view as best practice for email marketing:

From=Trust, Subject=relevancy, Body=engagement – fail any of these three and your open rate will plummet
1 Picture is worth 100 words
Small targeted campaigns have on average 40% more open rate than big mail outs
Simple, clean and straight to the point
Sell the click through and let […]

The Unsolicited Electronic Messages Act 2007 comes into effect on 5 September
Monday, September 3rd, 2007

The Department of Internal Affairs (DIA) has established an Anti-Spam Unit to investigate complaints about spam from the public and act against New Zealand ‘spammers’.
Ensure that your organisation meets the requirements of the new Act by attending one of the Anti-Spam seminars being held across the country in August and September.
If you would like to […]