The best advice is to keep it simple.
An email newsletter should always be like the front page of a Magazine, short simple messages selling the ‘Click’ thorough to your website.
Avoid the temptation to put all your news into the newsletter, in simple you want people to come through to your website, this way they can […]
New Zealand businesses should be preparing themselves for the ‘Unsolicited Electronic Messages Act 2007’, which takes effect on 5 September.
The UEM Act defines spam as ‘unsolicited, commercial, electronic messages’, and sets out the rules for sending commercial electronic messages legitimately.
The Department of Internal Affairs (DIA) has established an Anti-Spam Unit to investigate complaints about spam […]
One of the reasons we built mailPrimer was not for the advertising spinoff or the brand re-enforcement but simple to help companies get a handle on their email signatures and control them form a central point, as I have mentioned in previous writings brand starts form the simple text and works its way through the […]