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	<title>The Tommy Gun</title>
	<link>http://www.thetommygun.com</link>
	<description></description>
	<pubDate>Mon, 12 Jul 2010 04:01:49 +0000</pubDate>
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		<title>How to get more followers on Twitter</title>
		<link>http://www.thetommygun.com/2010/07/11/how-to-get-more-followers-on-twitter/</link>
		<comments>http://www.thetommygun.com/2010/07/11/how-to-get-more-followers-on-twitter/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 03:41:20 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Business]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.thetommygun.com/2010/07/11/how-to-get-more-followers-on-twitter/</guid>
		<description><![CDATA[



A little YouTube video we put together to show how to get more followers on Twitter using a Tweet4yourtee shirt.
]]></description>
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<p>A little YouTube video we put together to show how to get more followers on Twitter using a <a href="http://www.tweet4yourtee.com">Tweet4yourtee</a> shirt.</p>
]]></content:encoded>
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		<title>Don&#8217;t tell me, show me: actioning inovation</title>
		<link>http://www.thetommygun.com/2010/06/20/dont-tell-me-show-me-actioning-inovation/</link>
		<comments>http://www.thetommygun.com/2010/06/20/dont-tell-me-show-me-actioning-inovation/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 04:16:10 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.thetommygun.com/2010/06/20/dont-tell-me-show-me-actioning-inovation/</guid>
		<description><![CDATA[For the Catalys90 team innovation is all about taking action. We love being in the ideas business, but we’ve also learnt the hard way that there is no easy way to launch a new business or a new idea and that planning is fundamental to success. But without action there will be no innovation: it’s [...]]]></description>
			<content:encoded><![CDATA[<p>For the Catalys90 team innovation is all about taking action. We love being in the ideas business, but we’ve also learnt the hard way that there is no easy way to launch a new business or a new idea and that planning is fundamental to success. But without action there will be no innovation: it’s in the doing.</p>
<p><a href="http://www.brightideaschallenge.co.nz/innovation.aspx">For the full article&#8230;</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.thetommygun.com/2010/06/20/dont-tell-me-show-me-actioning-inovation/feed/</wfw:commentRss>
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		<title>Tweet4YourTee - makes the news</title>
		<link>http://www.thetommygun.com/2010/04/18/tweet4yourtee-makes-the-news/</link>
		<comments>http://www.thetommygun.com/2010/04/18/tweet4yourtee-makes-the-news/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 03:21:53 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.thetommygun.com/2010/04/18/tweet4yourtee-makes-the-news/</guid>
		<description><![CDATA[Goodbye corporate brick wall. See ya later marketing spin doctors.
It&#8217;s hello to social media - the thing many write off as being &#8220;only for the young&#8221; - but is now being used by businesses to talk directly with customers.
Companies are now also reaping the rewards of engaging in the new media space where others have [...]]]></description>
			<content:encoded><![CDATA[<p>Goodbye corporate brick wall. See ya later marketing spin doctors.</p>
<p>It&#8217;s hello to social media - the thing many write off as being &#8220;only for the young&#8221; - but is now being used by businesses to talk directly with customers.</p>
<p>Companies are now also reaping the rewards of engaging in the new media space where others have been criticised for spamming users with marketing guff.</p>
<p>And the main ingredient to the success? Humanisation. </p>
<p><a href="http://www.stuff.co.nz/business/industries/telecoms-it-media/3583672/Businesses-employ-2-0-attitude">For the full story&#8230;.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.thetommygun.com/2010/04/18/tweet4yourtee-makes-the-news/feed/</wfw:commentRss>
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		<item>
		<title>Very cool Transformer suit</title>
		<link>http://www.thetommygun.com/2010/04/12/very-cool-transformer-suit/</link>
		<comments>http://www.thetommygun.com/2010/04/12/very-cool-transformer-suit/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 00:22:23 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.thetommygun.com/2010/04/12/very-cool-transformer-suit/</guid>
		<description><![CDATA[As many know I&#8217;m a bit of a nut when it comes to Transformers, in fact the super power I have always wanted is not to fly or to have super strength but to have my car turn into a 14&#8243; robot with guns! 
So in the meantime this will have to do&#8230;
halloweencostume.mpg
]]></description>
			<content:encoded><![CDATA[<p>As many know I&#8217;m a bit of a nut when it comes to Transformers, in fact the super power I have always wanted is not to fly or to have super strength but to have my car turn into a 14&#8243; robot with guns! </p>
<p>So in the meantime this will have to do&#8230;</p>
<p><a href='http://www.thetommygun.com/wp-content/uploads/2010/04/halloweencostume.mpg' title='halloweencostume.mpg'>halloweencostume.mpg</a></p>
]]></content:encoded>
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		<title>Tweet4yourtee - an idea comes to life over a curry</title>
		<link>http://www.thetommygun.com/2010/03/15/tweet4yourtee-an-idea-comes-to-life-over-a-curry/</link>
		<comments>http://www.thetommygun.com/2010/03/15/tweet4yourtee-an-idea-comes-to-life-over-a-curry/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 01:21:26 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Business]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.thetommygun.com/2010/03/15/tweet4yourtee-an-idea-comes-to-life-over-a-curry/</guid>
		<description><![CDATA[Over a Roti Chenai a couple of months back, we were talking about having a play with the Twitter API and how we could have some fun plus build a great live case study of the do&#8217;s and don&#8217;ts with Twitter and Facebook. 
The idea was simple, produce high quality t-shirts with your individual Twitter [...]]]></description>
			<content:encoded><![CDATA[<p>Over a Roti Chenai a couple of months back, we were talking about having a play with the <a href="http://twitter.com/Tweet4yourtee">Twitter</a> API and how we could have some fun plus build a great live case study of the do&#8217;s and don&#8217;ts with <a href="http://twitter.com/Tweet4yourtee">Twitter</a> and <a href="http://www.facebook.com/pages/Tweet4yourtee/329556875481">Facebook</a>. </p>
<p>The idea was simple, produce high quality t-shirts with your individual Twitter name on it. So with some smart tech from <a href="http://blog.butel.co.nz/">Andrew</a>, some creative styles from <a href="http://www.ideasauce.co.nz/">Warren</a> and lots of talking from me the site came to life&#8230;.</p>
<p>Have a look at <a href="http://www.tweet4yourtee.com">Tweet4YourTee</a></p>
<p><img src='http://www.thetommygun.com/wp-content/uploads/2010/03/picture-18.png' alt='picture-18.png' /></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Social Media</title>
		<link>http://www.thetommygun.com/2010/03/15/social-media/</link>
		<comments>http://www.thetommygun.com/2010/03/15/social-media/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 00:59:34 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.thetommygun.com/2010/03/15/social-media/</guid>
		<description><![CDATA[A little video from Catalyst90 on Social Media




]]></description>
			<content:encoded><![CDATA[<p>A little video from <a href="http://www.catalyst90.com">Catalyst90</a> on Social Media</p>
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		<title>Catalyst90 in the News on Social Media</title>
		<link>http://www.thetommygun.com/2009/12/17/catalyst90-in-the-news-on-social-media/</link>
		<comments>http://www.thetommygun.com/2009/12/17/catalyst90-in-the-news-on-social-media/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 02:44:54 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.thetommygun.com/2009/12/17/catalyst90-in-the-news-on-social-media/</guid>
		<description><![CDATA[Businesses are using social media like Facebook, LinkedIn and blogging tools to form new and lucrative connections with customers. But there are pitfalls when they get it wrong. Nick Churchouse reports. 
]]></description>
			<content:encoded><![CDATA[<p>Businesses are using social media like Facebook, LinkedIn and blogging tools to form new and lucrative connections with customers. But there are pitfalls when they get it wrong. <a href="http://www.stuff.co.nz/dominion-post/business/3155819/Using-social-media-in-business">Nick Churchouse reports. </a></p>
]]></content:encoded>
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		<item>
		<title>Quick tip on Email Marketing</title>
		<link>http://www.thetommygun.com/2009/10/01/quick-tip-on-email-marketing/</link>
		<comments>http://www.thetommygun.com/2009/10/01/quick-tip-on-email-marketing/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 03:52:16 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.thetommygun.com/2009/10/01/quick-tip-on-email-marketing/</guid>
		<description><![CDATA[I thought I’d share a little knowledge gained from a few years of playing in the email marketing game…
So in general email marketing can be broken into 3 main types of campaigns:
• Invitation – event requests
• Promotion – Focused on selling or promoting
• Information – traditional email newsletter
The structure of each should always follow the [...]]]></description>
			<content:encoded><![CDATA[<p>I thought I’d share a little knowledge gained from a few years of playing in the email marketing game…<br />
So in general email marketing can be broken into 3 main types of campaigns:</p>
<p>• Invitation – event requests<br />
• Promotion – Focused on selling or promoting<br />
• Information – traditional email newsletter</p>
<p>The structure of each should always follow the same basic principle, <a href="http://service.catalystque.com/2009/09/29/quick-tip-on-email-marketing/">which is:</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Online or offline its all about service</title>
		<link>http://www.thetommygun.com/2009/09/07/online-or-offline-its-all-about-service/</link>
		<comments>http://www.thetommygun.com/2009/09/07/online-or-offline-its-all-about-service/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 00:16:21 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.thetommygun.com/2009/09/07/online-or-offline-its-all-about-service/</guid>
		<description><![CDATA[Latest post on customer service and sales through CatalystQUE

Online or offline its all about service
Thanks
Tom Reidy
Catalyst90
]]></description>
			<content:encoded><![CDATA[<p>Latest post on customer service and sales through <a href="http://www.catalystque.com">CatalystQUE</a></p>
<p><a href=" http://service.catalystque.com/2009/09/08/online-or-offline-its-all-about-service/"><br />
Online or offline its all about service</a></p>
<p>Thanks</p>
<p>Tom Reidy<br />
<a href="http://www.catalyst90.com">Catalyst90</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Quick to respond = Quick to win!</title>
		<link>http://www.thetommygun.com/2009/07/08/quick-to-respond-quick-to-win/</link>
		<comments>http://www.thetommygun.com/2009/07/08/quick-to-respond-quick-to-win/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 22:01:15 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.thetommygun.com/2009/07/07/quick-to-respond-quick-to-win/</guid>
		<description><![CDATA[The best way to win is to be responsive. Responding to clients in an acceptable and timely fashion will help to bring more business in. You will never succeed if you take days or weeks to respond. More&#8230;
]]></description>
			<content:encoded><![CDATA[<p>The best way to win is to be responsive. Responding to clients in an acceptable and timely fashion will help to bring more business in. You will never succeed if you take days or weeks to respond. <a href="http://service.catalystque.com/2009/07/09/quick-to-respond-quick-to-win/">More&#8230;</a></p>
]]></content:encoded>
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